Creating Natural Urgency without Discounts and Timers with Samantha Hoillett
Do you dread the word launch, because you think that "doors open/doors close” structure feels icky? We're flipping the script in today's episode with Samantha Hoillett! She's showing us how to build urgency into our launches that doesn’t feel pushy, but it does feel aligned.
Listen in as we explore what urgency normally means in marketing, why so many of us do it the usual way (limited spots, price‑going‑up soon, and hurry), and then how you can shift into urgency rooted in your client’s real internal motivations, not just your business timetable.
Find It Quickly
00:24 - The Ickiness of Traditional Launches
00:59 - Introducing Samantha and the Concept of Urgency
01:08 - Redefining Urgency in Marketing
02:03 - The Evolution of Online Courses
05:12 - Internal vs. External Urgency
09:40 - The Importance of Clear Messaging
14:36 - Balancing Pain Points and Results
19:35 - Diagnosing Business Problems
24:42 - High Converting Proposals: The First Win
26:01 - The Importance of Micro Wins
27:37 - Documenting Client Journeys
29:44 - Value Stacking and Communicating Results
33:21 - Email Marketing Strategies
40:16 - Personalizing Email Campaigns
Mentioned in this Episode
Urgency on Evergreen: samanthahoilett.com/urgency-on-evergreen
Urgency Upgrade: samanthahoilett.com/urgency-upgrade-2026
Connect with Samantha
Website: samanthahoilett.com
Instagram: instagram.com/samanthahoilett.writes
Youtube: youtube.com/@samanthahoilett
