Episode 257

full
Published on:

13th Nov 2025

How You Can Maximize Your Email List for Black Friday ft. Flodesk with Dawn Richardson

Are you ready to seriously level up your email marketing this Black Friday season? I sat down with Dawn Richardson from Flodesk, where we unpack everything from plan changes to new automation features, and why now is the time to leverage your email list.

Listen in as we explore the integration options available, how you can use ManyChat to grow your email list, and what features to take advantage of within Flodesk to make the most of your Black Friday campaigns!

Find It Quickly

00:24 - Meet Dawn Richardson

01:08 - Flodesk Unlimited Plan Changes

04:15 - Cost Comparison and Feature Needs

06:37 - Exploring Flodesk's New Features

09:40 - Integrations with Other Platforms

13:22 - ManyChat Integration Benefits

17:05 - Flodesk Checkout Capabilities

20:04 - - Upcoming Features and Payment Plans

20:51 - Checkout Platform Benefits

21:42 - Selling Digital Products for Photographers

24:46 - Engagement Strategies with Polls

26:41 - Google's Algorithm Changes and Email Engagement

32:09 - Black Friday Email Marketing Tips

Mentioned in this Episode

Flodesk - Get 50% Off Your First Year

Kit

Thrivecart

Episode 106: Beyond Discounts - 3 Alternatives for Creating an Awesome Black Friday Offer

Connect with Dawn

Flodesk - Get 50% Off Your First Year

@itsdawnrichardson

techsavvycreative.com

Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session