Episode 215

full
Published on:

10th Jun 2025

The Confidence Loop: The Secret Behind Every Workflow That Converts

In part two of Emails Behind the Experience, I’m sharing a lesson straight from inside my course, Email Like You Mean It. It’s called The Confidence Loop — and it explains how every email you send (or don’t send) shapes the client experience.

Because let’s be real: your workflows might be automated, but your client relationships aren’t. And when someone ghosts after a strong inquiry? It’s not your pricing — it’s a confidence gap.

If you want your emails to stop falling flat and start building trust from the very first touchpoint, this episode is for you.

What You’ll Learn in This Episode

Why good work alone doesn’t create raving fans

How communication builds (or breaks) client trust

The core steps of the Confidence Loop framework

Real-world moments that reinforce—or ruin—your client’s decision to book

How to create an email system that builds momentum, not confusion

🔗 Links & Resources Mentioned

Join the waitlist or learn more about Email Like You Mean It

Listen to Part 1: The 5 Workflows Every Creative Business Needs

Why I’m Not Just Talking About Workflows Anymore

3 Must Have Elements for Every Client Email Communication


Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session