Behind the Scenes: My Mid-Year Offer Reset

Colie: 00:00:26

Hello, hello, and welcome to another solo episode

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on Business First Creatives.

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It's my birthday month, y'all.

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Welcome to July.

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Now, I'm not gonna tell you how old

I am because I feel real old and I

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have the feeling that most of you

don't know exactly how old I am.

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So I'm gonna keep that little

tidbit to myself for today.

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And I also wanna say that I am just on

the other side of my launch of email.

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Like you mean it, I don't know.

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That I have been this excited about a

new offer in my business in quite some

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time, and technically I have three brand

new offers that I am super excited about.

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The first is that new mini course Email

Like You Mean It if you're like, Colie,

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I have no idea what you're talking about.

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First of all, stop living under a rock.

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But second of all, you can

go to Colie james.com/email

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to learn more about that course because

I have done a considerable amount of

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change in my messaging and my positioning

so that I am talking more about your

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client communication as like the

power behind your client experience

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and not workflows and automations.

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Which, kind of makes it a little

ironic that I'm gonna tell you

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today about the second offer

that I am super excited about.

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This is my attempt to kind of

build in public, and this offer is

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already available on my website.

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So when I launched Email Like You Mean

It, the course, I had to decide what to

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do with the email templates that I was

already selling in the Systems Shop.

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I have had the template shop for almost

two years, and originally I created it as

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a way to bring in, you know, low ticket

offers into my business because before I

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opened the template shop, there were only

two ways that you could work with me.

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You could join the CRM Blueprint, my full

implementation course for your client

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experience inside of Dubsado, honeyBook

now, but that price 2 years ago was $997.

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And then the second way that you

could work with me was a completely

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done for you offer, which at that

point I was only doing Dubsado,

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but it was a $5,000 price point.

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So I didn't really have anything that

was lower ticket to bring somebody

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to where they could, you know,

get a micro win, and come into my

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world without a higher price point.

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So I opened the template shop.

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But one thing that I had to decide

after I launched email, like You mean

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it was what to do with those templates.

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Because the email templates

that I was selling are already

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inside of the CRM Blueprint.

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They are already the backbone of

what I use when I am writing custom

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emails for my one-to-one clients.

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But these are already included inside

of Email, Like You Mean It along with

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a suite of AI tools that help you

write them faster and more on brand.

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And so it kind of felt like

it was duplicated to keep

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the templates in the shop.

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So as of today, they are removed.

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So if you go to coliejames.com/email,

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it takes you to the course.

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And if you go to any of the links where

I previously sold email templates, you

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are now presented with a personal note

for me, explaining why the templates

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are no longer for sale, and encouraging

you to check out Email Like You Mean It.

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Now, I feel like this has kind of

opened this whole thing of, but

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what do I do with my template shop?

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Because I am feeling more and more that

having these lower ticket offers where

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I'm trying to remember to talk about them.

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I'm using some of them as offers

after you, um, sign up for a freebie.

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I do feel like for the last two years,

it has taken away a lot of my attention.

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I am personally struggling with

balancing how I market and talk

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about the lower ticket offers

alongside my higher ticket offers.

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So as of today, the workflow templates

that were currently for sale are being

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replaced by something that is even better.

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So imagine that you purchase,

um, workflow templates for me.

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And instead of downloading the Google Doc,

you go and you fill out an intake form.

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This intake form is gonna take you

anywhere from 10 to 20 minutes.

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It is going to ask you questions

about where your business is right

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now and what it is that you would

like your workflows to do for you.

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This is often something that I cover

on a strategy call, but I have found

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a way to put it into a conditional

logic form that you will fill out

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when you purchase this product.

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You're gonna go, you're gonna answer

these questions, and all of your

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responses are going to come to me.

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Now I am going to use your responses and

my AI tools, my workflow strategist, and

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my automation guide in order to build

a completely custom set of workflow

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templates for you and your business.

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Now, once I use my AI tools to

completely build these, I am going

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to do a human quality check on them.

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I am going to review them.

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I am going to make sure that I don't

see any red flags based on how I

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would've personally built them if you

hired me for a one-to-one service.

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And then I am going to deliver

those custom workflow automation

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trigger and action steps to you

in a Google Doc within 72 hours

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of you completing the intake form.

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Now you might be saying, okay, Colie,

but what's the difference between that

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and you selling me workflow templates?

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Guys, these are already going to be

done, designed for your business in mind.

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So that if you are someone who has

a consultation call, you are booking

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people through a proposal, you are

using a scheduler to do planning calls,

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all of that is going to be taken into

account when I give you the final

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version of your workflow templates.

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Now, can you customize them further?

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Absolutely.

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But what I am doing through this

process is eliminating you having

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to take that first step to customize

the templates for your business.

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It is gonna be done by me.

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It is going to get my expert client

experience, system strategist eyes on

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them to make sure that everything looks

good, the triggers are appropriate,

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and they will work for your business

as you have explained it to me.

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I literally thought about this while

I was showering, guys, I tell you

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I have the best ideas and I had to

jump out of the shower and quickly

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voice note myself to make sure that

I didn't forget any of the details.

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Now, the good news is this is not gonna

cost you any more than I was already

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charging for the workflow templates.

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I just want this to be

that easy button for you.

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So you take 10 to 20 minutes to fill

out an intake form for me, instead

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of you taking a few hours to go

through the workflow templates and

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customize them for your business.

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Now, this sounds great to me.

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I have, you know, put it past my business

coach, a couple of my business besties,

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and they all gave me the thumbs up.

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But really it comes down to you, my

listening audience, and in particular,

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any of you that really need this offer.

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Now, couple of caveats.

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Number one, it is still going to be

limited to those of you that are using

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either Dubsado or HoneyBook for your CRM.

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It is going to take into account

the specific custom actions

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triggers that are available inside

of each one of those platforms.

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So I'm not going to give you any

automation triggers or any workflow

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triggers that don't make sense for

the CRM that you are currently using.

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Now I don't know what else I am going

to do inside of the system shop.

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Again, I am kind of on this path where

I want to help you get your amazing

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client experience systems in place,

and I'm just not convinced that you

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buying individual templates from me is

the way that you're gonna get it done.

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I am about to launch new toolkits for

Branding Photography, wedding Photography,

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and Senior Photography, but I am keeping

those in the system shop because those are

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covering your entire client experience.

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They're covering your booking

process, they're covering the

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client communication that you need

throughout the entire customer journey.

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And then it's also covering

the workflows to power them.

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So that is the difference.

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I am not sure that any of the individual

templates that I sell in the system shop

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are going to make it out past August.

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So if there are any individual templates

that you've had your eye on that you

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have not purchased, I would highly

recommend that you visit the system shop.

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That's Colie james.com/shop,

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and if they're on your mind, get them now.

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This is where I am taking my business

for the second half of: 2025

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Now if this sounds like absolute

craziness and you're like,

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uh, Colie, I wouldn't do that.

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Hey, I encourage you to come

find me on Instagram, DM me at

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Colie James, and tell me why.

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I love having offer strategy conversations

with people even when it's about my own

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offers, but this is what I am feeling

compelled to do, as your favorite systems

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professor, to make sure that what you

are getting from me is giving you the

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best chance of actually implementing

a client experience inside of your

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business that has your clients absolutely

raving about you and gives you the

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consistency that I know that you need.

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Okay?

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So if you want information about

any of this, all of the links

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are available in the show notes.

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That's it for this episode.

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See you next time.