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Episode 212

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Published on:

29th May 2025

How I Turned My Podcast into a Revenue Generator: Celebrating 3 Years of Business-First Creatives ft. Haylee Gaffin

Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I’ve used Business-First Creatives to grow, market, and evolve my business.

Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-scenes of what’s actually working in my podcast strategy.

Find it Quickly:

00:47 - The Journey of Starting a Podcast

04:29 - Launch Strategies and Initial Challenges

07:18 - Evolving Content and Audience

10:10 - Leveraging Podcasts for Business Growth

14:47 - Repurposing Content and Marketing Strategies

22:23 - Feed Drops and Collaborative Opportunities

25:05 - Integrating Podcast Goals with Business Objectives

25:32 - The Importance of Client Testimonials

26:48 - Feedback from Chat GPT

27:53 - Revamping Podcast Content Strategy

29:43 - Email Marketing Strategies

35:55 - Testing and Adapting Strategies

38:10 - Podcasting ROI and Success Stories

45:55 - Future Plans for the Podcast

47:42 - Three-Year Podcast Anniversary


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Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session