How I Turned My Podcast into a Revenue Generator: Celebrating 3 Years of Business-First Creatives ft. Haylee Gaffin
Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I’ve used Business-First Creatives to grow, market, and evolve my business.
Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-scenes of what’s actually working in my podcast strategy.
Find it Quickly:
00:47 - The Journey of Starting a Podcast
04:29 - Launch Strategies and Initial Challenges
07:18 - Evolving Content and Audience
10:10 - Leveraging Podcasts for Business Growth
14:47 - Repurposing Content and Marketing Strategies
22:23 - Feed Drops and Collaborative Opportunities
25:05 - Integrating Podcast Goals with Business Objectives
25:32 - The Importance of Client Testimonials
26:48 - Feedback from Chat GPT
27:53 - Revamping Podcast Content Strategy
29:43 - Email Marketing Strategies
35:55 - Testing and Adapting Strategies
38:10 - Podcasting ROI and Success Stories
45:55 - Future Plans for the Podcast
47:42 - Three-Year Podcast Anniversary
Mentioned in this Episode:
- Airtable Content Hub
- This Can't Be That Hard with Annemie Tonken
- Talk Copy to Me with Erin Ollila
- Copywriter on Call with Sara Gillis
- Unprofessional Entrepreneur with Felly Day
- Shoot It Straight with Sabrina Gebhardt
Connect with Haylee:
