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Episode 240

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Published on:

10th Sep 2025

Shaping a Business That Grows and Evolves With You with Meg Mosher

Today I’m sitting down with one of my long-term clients and friends, Meg Mosher, a lifestyle family photographer out of New York who has been in business for over 10 years. We’re diving into her unexpected journey from engineering into photography, her early experiments with Google Ads, and her renewed passion for documentary family sessions.

In this episode, Meg shares how she transitioned from portraits to documentary, why backyard sessions became such a hit, and the lessons she learned about balancing lifestyle and documentary work in her business.

Find It Quickly

00:27 - Meet Meg

01:01 - Meg's Journey into Photography

02:35 - Early Challenges and Learning Experiences

04:48 - The Role of Google Ads in Meg's Business

07:34 - Transition to Documentary Photography

08:19 - Backyard Sessions: Capturing Childhood Memories

14:10 - Planning and Executing Documentary Sessions

18:25 - Overcoming Initial Fears in Family Photography

19:50 - The Joys and Challenges of Day-in-the-Life Sessions

24:04 - Balancing Lifestyle and Documentary Photography

26:52 - Marketing Strategies for Seasonal Sessions

32:03 - Building a Portfolio and Setting Prices

Connect with Meg

megmosher.com

instagram.com/megmosherphoto

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Show artwork for Business-First Creatives

About the Podcast

Business-First Creatives
A podcast about systems, workflows, and business advice for creative service providers.
Business-First Creatives is a podcast for photographers and creative service providers who want to build a profitable, sustainable business without drowning in admin work, client experience chaos, or systems that let you down.

This show delivers clear, actionable conversations around marketing, CRM workflows, client communication, Dubsado and Honeybook automation, Airtable systems, and workflow strategies, giving photographers and creative entrepreneurs the systems that scale, operational clarity, and strategic, human-first client experiences they need to build streamlined, referral-worthy business operations that don't require working 24/7.
If you're tired of babysitting your inbox, chasing down contracts, or watching your workflows break the moment you look away, this show will help you move beyond "figuring it out as you go" and toward a creative business that brings you joy and a paycheck.

This podcast provides answers to questions like:
How do I automate my client journey without losing the personal touch?
What CRM workflows do photographers and creative businesses need?
How can I use Dubsado or Honeybook to streamline my client experience?
What systems do photographers need to save time and deliver exceptional client experiences?
How do I reduce admin time in my creative service business?
Why do my workflows keep letting me down (and how do I fix them)?
How can I build a profitable creative business that brings me joy and a paycheck?
What's the best way to communicate with clients throughout their journey?
How do I create systems that work even when I'm not babysitting them?
How can I map my client journey to convert more inquiries into bookings?

Hosted by Colie James, a Dubsado Certified Specialist, Honeybook Educator, and Workflow and Automations Guru with 10+ years helping creatives systemize their businesses—this show delivers practical, no-BS guidance for photographers and creative entrepreneurs who are ready to streamline their client journey, automate their operations, and make money from their craft.

If you're done dropping balls and ready to build a business-first creative operation with systems that scale, you're in the right place.

Find out more about Systems in Session ➡️ https://coliejames.com/systems-in-session