Shaping a Business That Grows and Evolves With You with Meg Mosher
Today I’m sitting down with one of my long-term clients and friends, Meg Mosher, a lifestyle family photographer out of New York who has been in business for over 10 years. We’re diving into her unexpected journey from engineering into photography, her early experiments with Google Ads, and her renewed passion for documentary family sessions.
In this episode, Meg shares how she transitioned from portraits to documentary, why backyard sessions became such a hit, and the lessons she learned about balancing lifestyle and documentary work in her business.
Find It Quickly
00:27 - Meet Meg
01:01 - Meg's Journey into Photography
02:35 - Early Challenges and Learning Experiences
04:48 - The Role of Google Ads in Meg's Business
07:34 - Transition to Documentary Photography
08:19 - Backyard Sessions: Capturing Childhood Memories
14:10 - Planning and Executing Documentary Sessions
18:25 - Overcoming Initial Fears in Family Photography
19:50 - The Joys and Challenges of Day-in-the-Life Sessions
24:04 - Balancing Lifestyle and Documentary Photography
26:52 - Marketing Strategies for Seasonal Sessions
32:03 - Building a Portfolio and Setting Prices
Connect with Meg
