The Biggest Revenue Mistake Creatives Make (And How to Fix It)

Y’all, the biggest revenue mistake in your business probably isn’t your pricing or your marketing. It’s what happens after the project ends. You deliver something beautiful, send the final email, and then... ghost. You feel shy about asking for a review, guilty about asking for a referral, and you assume they’ll come back when they’re ready.

Here’s the thing: they won’t always. Not because the work wasn’t great, but because life moves on and you stop being a priority. In this episode, I’m sharing what I found when I loaded all 551 of my past clients into one place and just how much of my cash collected in 2026 has come from repeat clients.

I’m also introducing my very first SaaS microtool, Untapped Potential, along with its built-in Retention Radar. It helps you nurture past client relationships one-to-one in about 30 minutes a week. It tells you when it’s time to check in and when it’s time to invite someone to rebook.

In this episode:

• Why ghosting past clients is costing you real revenue
• Why checking in with past clients counts as marketing (yes, really)
• What my own sales data revealed about repeat clients
• How Untapped Potential and the Retention Radar keep you on track without relying on willpower

Get early access: Check out Untapped Potential at coliejames.com/potential. The first 25 subscribers get an early adopter perk ✨