Willpower vs. Strategy: How to Actually Get Your Marketing Done with Tayler Cusick Hollman

If you know you need to market your business but still find yourself staring blankly when someone asks what you actually did to market it this week, this episode is for you. Tayler Cusick Hollman is back on the podcast for a conversation about something that affects so many small business owners: we keep assuming we need more time, motivation, or willpower to finally become consistent with our marketing.

But what if willpower isn’t the problem? Tayler has spent more than a decade supporting small business owners with their marketing, and together we’re breaking down why collecting more marketing ideas isn’t the same thing as having a marketing strategy—and why knowing what to do means very little if you never actually do it.

We talk about creating a marketing plan based on your real goals and available time, becoming more biased toward action, and identifying the small steps that can actually move your business forward. We also get into the numbers behind your marketing, including customer acquisition cost, lifetime client value, and why your time absolutely counts as a marketing expense.

Plus, I’m sharing why documenting your marketing matters just as much as doing it. If something works but you have no idea what generated the lead or sale, it becomes pretty difficult to repeat that success.

Find It Quickly

03:39 - Willpower And Marketing

07:30 - Advice Vs Strategy

10:15 - Goals To Action Steps

15:11 - Bias For Action

17:55 - Make The List

23:36 - Start Small Track Data

26:38 - Marketing Metrics Nerd Out

32:55 - Project Manage Marketing

41:48 - Document And Measure

42:58 - Action Plan And Enji

47:10 - Mind The Gap Freebie

Mentioned in this Episode

Crafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]

The Best Financial Strategy for a Sustainable Business is Overflow with Emilie Nutley

Mind the Gap Freebie: coliejames.com/gap

Connect with the Guest

Website: enji.co

Instagram: instagram.com/enji_co

Facebook: facebook.com/enjimarketing